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Bull’sEye and The Henson Sales Group Announce Merger

February 12, 2018 – The Henson Sales Group, Ltd., Wayne, PA and Bull’sEye, Hershey, PA have agreed to merge their organizations effective immediately. Both organizations are leading Manufacturing Representative Agencies in the Institutional & Industrial channels of distribution. The combined company will offer representative services in 20 states throughout the entire East Coast/Southeast Region of the United States utilizing 40 field sales representatives and an administrative and customer service support team of 13 specialists.

“This merger creates an exemplary and unique out-sourced sales solution that will deliver comprehensive sales strategies and services to its manufacturing and distribution partners from Maine to Miami” stated Henson Sales Group C.E.O., Peter Henson, CPMR, CSBA, I.C.E. “Combining the field sales expertise offered by both agencies in one go-to-market solution dedicated solely to the Institutional & Industrial end user channels” continued Henson “will truly be game-changing”.

Bob Cerminara, President of Bull’sEye added, “The Bull’sEye Team is extremely excited to elevate our brand of sales success. Layering the expertise of The Henson Sales Group with our 20 years of creating demand for our clients’ will result in sustainable growth for the manufacturers represented by both of our firms. This partnership will provide our distributor and end use customers an unparalleled sales and marketing resource.” The agencies plan to continue operating under their respective names for the immediate future.

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